WARREN, N.J.-Virgin Mobile USA L.L.C. unveiled its long-awaited plans to launch its mobile virtual network operator service this summer. The company, which is a joint venture between U.K.-based Virgin Group and U.S. wireless operator Sprint PCS, said it will offer prepaid service targeted to the youth market with what it dubbed a new approach to cellular service.
The service does not require a credit check or a contract, and customers will be charged 25 cents per minute for the first 10 minutes of talk time each day and 10 cents per minute after that. With its focus on the youth market, Virgin was quick to point out each day would begin at 5 a.m., noting young people tend to stay up late making phone calls.
The pricing structure will include voice mail, caller identification, call waiting, long distance on Sprint PCS’ wireless network, surcharges and taxes. Virgin USA said its customers would have a variety of ways to top-up their calling minutes, including through the company’s Web site and by buying top-up cards through 11,000 retail outlets.
Kyocera Wireless will provide the first two handsets for the service. The phones are the Kyocera 2119 at $99, which Virgin USA calls the Party Animal, and the Kyocera 2255 for $129, nicknamed the Super Model. Both handsets will come with a Starter Pack that will include a charger, starter guide, a $10 top-up card and extra faceplates and will be available through more than 3,000 retail outlets.
Virgin Mobile USA service is scheduled to launch in Sacramento, Calif., and Columbus, Ohio, on June 23, with rolling launches nationwide through August.
