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MMA, TRUSTe enter alliance

LOS ANGELES-The Mobile Marketing Association announced it will team with online privacy advocate TRUSTe, a move the groups said would help the wireless marketing industry better address privacy issues.

“We are glad to work with the Mobile Marketing Association, a leadership organization that will provide valuable perspective and insight as TRUSTe seeks to extend its privacy safety net to wireless consumers,” said Fran Maier, the group’s executive director.

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