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PhoneRun, Lucent to market `phonecasting’ to carriers

BOSTON-PhoneRun Inc. and Lucent Technologies Inc. said they will jointly market to service providers a mobile Internet service called “phonecasting,” a media network of Internet-sourced audio channels for news, entertainment and shopping available to any telephone via voice-enabled technology known as “voicetone.”

PhoneRun’s service will run on Lucent’s Mobile Communications System which includes a public switched telephone network gateway, interactive voice response system, VoiceXML browser, Internet gateway, Wireless Application Protocol and short messaging service interfaces, e-mail delivery and notification, and distributed network management system.

“The MCS technology will bring voice-enabled Internet services to both fixed and mobile telephone networks,” noted Curtis Holmes, vice president for Intelligent Networks and Messaging Solutions at Lucent. “Service providers can offer voice-driven Internet access and e-commerce services-such as phonecasting-through any phone based on a standard platform.”

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