ATLANTA-BellSouth Cellular Corp. launched an Internet World Wide Web site that will allow customers to buy cellular phones and service.
When the site is accessed, customers will be prompted to enter their zip code to determine if they are in one of the 216 cities and 15 states where BellSouth Cellular operates. Initially, the company said it will offer one rate plan per market and provide Mitsubishi Wireless Communications Inc. AH129 portable phones. The phone and the activation are free. Customers may change the pricing plan chosen on the Internet by contacting the local carrier.
“The World Wide Web is an exciting place to be with transactional services,” said Bob Frame, executive vice president of BellSouth Cellular. “Offering customers who like to shop on the Internet the opportunity to buy our products and services means we’re meeting the needs of some of the most sophisticated consumers in the world.”
