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TALKDIAL OFFERED TO PHILADELPHIA CALLERS

PHILADELPHIA-Bell Atlantic Nynex Mobile said it is offering TalkDial voice-activated dialing service to its Philadelphia tri-state region customers.

The company said customers will be able to place cellular phone calls by speaking the phone number, or speaking the name of a person or place they regularly call. The monthly fee for the service is $5, which includes unlimited voice-activated dialing and a 30-day money back guarantee.

The company also announced it plans to install an Automated Customer Support System in the second quarter 1996. The system is designed to help remove all the paper processes used by the customer service department and provide access to electronic manuals and problem resolution software, said Bell Atlantic Nynex Mobile.

The company said it is launching its first broadcast ad campaign since the joint venture was finalized in July. The first flight begins with one television spot, with a second spot to air in early May, the company said. Ads will run in the 12 major cities within the company’s service area along the East Coast.

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