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WIRELESS SERVICE AT HOME IS PCS’ BIGGEST DEMAND, ACCORDING TO BIS SURVEY

NORWELL, Mass.-Home-based coverage is the dominant requirement for future wireless communications products and services, according to a recent study.

A third of the 800 U.S. adults surveyed this summer by BIS Strategic Decisions indicated they were interested only in home personal communications services, according to the market research firm. A total of 20 percent of the respondents were interested in both home and mobile PCS coverage, while 8.5 percent of the people surveyed said they were seeking mobile-only PCS service.

Of the people surveyed who said they were interested in PCS, 60 percent said they expect to upgrade or replace their existing phone service when PCS comes online. Those respondents also said their home phone would be the primary target for replacement, the report said.

Single billing was sited as a must-have component by the respondents and calling party pays also was seen as a basic requirement, BIS said.

Norwell, Ma.-based BIS drew results from 800 telephone surveys, using a combination of random digital dialing and a panel of wireless users. BIS estimates that 80 percent of the adult population-about 151 million people-is interested in wireless communications coverage.

Survey results have been compiled into five reports, divided along market lines: an overview, usage patterns and user profiles, selling to female wireless users, wireless users by geography and wireless users by vertical market.

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