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Belgian car fanatics can now download a free ringtone that features the revving engine of a Porsche Cayman S. The ringtone is an interactive "mupy" promotion offered by communication agency DDB, urban furniture company JCDecaux and wireless marketing firm Alterwave. People passing within 10...

Sprint Nextel ad campaign talks up network ‘power’

Sprint Nextel Corp. is launching a new advertising campaign focused on the quality and capabilities of its network. The new tagline for the carrier's ads will be: "Sprint. Power Up."The nation's third-largest carrier will launch internal employee campaigns and new advertising efforts "as part...

DBS, cable bidders may seek alternative partners: Nontraditional bidders withdraw from AWS auction

Despite initial anticipation that cable and satellite companies would use the advanced wireless services spectrum auction to catapult into the mobile marketplace, the hype doesn't seem to be panning out. However, walking away from the spectrum auction may not be a bad thing, at...

Auction heats up as bidders target smaller licenses

As the advanced wireless spectrum auction moved into its second full week, competition for regional licenses was slowing considerably and a number of potential new wireless players had dropped out. T-Mobile USA Inc. appears likely to succeed in its quest of expanding its spectrum...

Disney Mobile suspends launch plans in United Kingdom

LONDON-The Walt Disney Co. has opted to delay the launch of its mobile virtual network operator phone service in the United Kingdom. "We have decided to postpone the launch of the Disney Mobile service," said Disney Mobile U.K. spokeswoman Sandra van Vreedendaal.Van Vreedendaal added...

Sprint Nextel’s wholesale business losing steam

Sprint Nextel Corp. had a rocky second quarter, with plummeting retail postpaid net customer additions and negative net additions through its wholesalers. Carrier executives acknowledge the problem and blamed it on a tightening of the company's credit requirements for customers, as well as the...

iPCS cheers ruling that could force Sprint Nextel to divest iDEN network

Sprint Nextel Corp. CDMA affiliate iPCS Inc. has claimed victory in a lawsuit that could force Sprint Nextel to divest its iDEN operations in the affiliate's territory. Sprint Corp. took control of the iDEN network when it acquired Nextel Communications Inc. last year. iPCS...

Yahoo nails ad spot on go2 search results

IRVINE, Calif.-Search company go2 plans to deliver sponsored listings from Yahoo Inc. through its mobile service. Go2 Directory Systems, which is offered on the decks of Cingular Wireless L.L.C., Sprint Nextel Corp. and Verizon Wireless, will deliver relevant links from Yahoo advertisers in addition...

On the run? Forget cash, just wave the magic phone: Commercial launch of NFC imminent

The advent of contactless payment technology in mobile handsets ushers in big possibilities for credit-card companies, network operators, and handset and chip vendors-if all parties can agree on an equitable business model. For consumers, new technologies such as near field communication, or NFC, offer...

Full-length music tracks force change in ringtone biz

The days of charging consumers $3 for a 30-second ringtone may be coming to an end. But for carriers, record labels, artists and software developers, there is still plenty of money to be made in mobile music "personalization." Analysts long have predicted the demise...

AUCTION NEWS: Bidding remains robust in smaller licenses

WASHINGTON—Bidding remained active on the ninth day of the Federal Communication Commission’s advanced wireless services spectrum auction, as bidders continued to focus their attention on smaller licenses now that bidding on big regional licenses appears to have ended. Click here for the latest headlines...

Sprint Nextel squeezes F&F plans

Sprint Nextel Corp. tweaked its Fair & Flexible price plans, leaving the dollar amounts the same on the basic voice plans but changing the number of minutes for three of its mid-range plans and increasing the cost of overage minutes. The changes basically eliminate...

AUCTION NEWS: Dust settles around Verizon, T-Mobile USA

WASHINGTON, D.C.—The battle for the large regional licenses in the advanced wireless services spectrum auction appears to be largely settled at this point, with Verizon Wireless and T-Mobile USA Inc. the big winners. Click here for the latest headlines from the AWS auction. Click...

Sprint Nextel ‘powers up’ new ad campaign

RESTON, Va.—Sprint Nextel Corp. is launching a new advertising campaign focused on the quality and capabilities of its network. The new tagline for the carrier’s ads will be: "Sprint. Power Up." The nation’s third-largest carrier is starting internal employee campaigns and new advertising "as...

AUCTION NEWS: Verizon stands tall, Dolan Family running out of gas

WASHINGTON—Verizon Wireless appears to be in a bidding war with T-Mobile USA Inc. over the valuable F-block licenses up for grabs in the advanced wireless services spectrum auction. Meanwhile, Sprint Nextel Corp.’s joint venture with four cable companies is focusing on buying spectrum within...

Yahoo nails advertising spot on go2 search results

IRVINE, Calif.—Search company go2 plans to deliver sponsored listings from Yahoo Inc. through its mobile service. Go2 Directory Systems, which is offered on the decks of Cingular Wireless L.L.C., Sprint Nextel Corp. and Verizon Wireless, will deliver relevant links from Yahoo advertisers in addition...

Sprint Nextel squeezes F&F plans

OVERLAND PARK, Kan.—Sprint Nextel Corp. has tweaked its Fair & Flexible price plans, leaving the dollar amounts the same on the basic voice plans, but changing the number of minutes for three of its mid-range plans and increasing the cost of overage minutes. The...

AUCTION NEWS: Verizon Wireless throws weight around

WASHINGTON—Verizon Wireless staked a claim to all six of the largest licenses for sale in the advanced wireless services auction, bidding $3.5 billion in round 14 of the auction for 20 megahertz of spectrum covering the entire continental United States.Click here for the latest...

iPCS cheers ruling that could force Sprint to divest Nextel in its territory

CHICAGO, Ill.—Sprint Nextel Corp. CDMA affiliate iPCS Inc. has claimed victory in a lawsuit that could force Sprint Nextel to divest itself of its iDEN operations in the affiliate’s territory. Sprint Corp. took control of the iDEN network when it acquired Nextel Communications Inc....

Baseball fans can tune to Sprint Nextel for play-by-play

NEW YORK-Sprint Nextel Corp. subscribers will soon be able to tune in to live radio broadcasts of their favorite professional baseball teams straight from their handsets. The carrier unveiled a non-exclusive pact with Major League Baseball Advanced Media to deliver live audio broadcasts of...

WiMAX pick nets losers, winners and hopefuls

While the long-term vendor ramifications of Sprint Nextel Corp.'s plan to deploy a WiMAX network remain uncertain, it's clear that the early winners are Intel Corp., Motorola Inc. and Samsung Electronics Co. Ltd.-while the biggest losers are Qualcomm Inc. and its Flarion Technologies Inc.-developed...

MobiTV embraces WiMAX, ROK officially enters U.S.

EMERYVILLE, Calif.-WiMAX gained another backer as MobiTV Inc. said it will support the wireless broadband technology. The wireless video provider said it has been "investing heavily in research and technology development" for WiMAX, and committed to deploying multimedia services over networks using the technology....

Open standards to steer mobile e-mail’s future

Research In Motion Ltd. will likely continue to dominate the high-end mobile e-mail market, according to Strategy Analytics. But the growing number of open-standard service providers will drive the market in the long term, the market research firm predicted. The BlackBerry maker's market share...

Sprint Nextel, affiliates claim CDMA retail victories: Court rules Sprint can sell iDEN in markets, Sprint agrees not to ‘entice’ affiliate CDMA customers

In a decision worthy of professional boxing, Sprint Nextel Corp. and its affiliates Horizon Personal Communications Inc. and Bright Personal Communications Services L.L.C. claimed victory in a lawsuit that pitted the companies against one another following Sprint Corp.'s acquisition of Nextel Communications Inc. last...