BROWSING: mobile marketing

Editor’s Note: RCR Wireless News goes all in for “Throwback Thursdays,” tapping into our archives to resuscitate the top headlines from the past. Fire up the time machine, put on the sepia-tinted shades, set the date for #TBT and enjoy the memories! Reconstructing the demise...

The new 5G AR features and experiences will be developed at Verizon’s 5G Labs Verizon and Snap, the parent company of Snapchat, are now working together on 5G AR features and marketing. According to Snap Chief Strategy Officer Jared Grusd, 5G is “fueling the future of...

What began four years ago as an idea for regional mobile operator C Spire to find ways to make smarter decisions about customer retention efforts has resulted in an award-winning marketing analytics program that has improved its retention efforts' success by 50%, according to the company. Called...

Editor's Note: The ecosystem of big data analytics, and its intersection with mobile networks and cloud computing has increasing relevance to wireless in areas that include service assurance, customer experience management, mobile marketing, location-based services and more. Here is a look at the week's big data news. --...

Mobile marketing company Urban Airship is partnering with location-based information company Gimbal to more precisely target users via geo-fencing and low-energy Bluetooth beacons as well as location history data. Urban Airship was one of the first vendors to offer a third-party platform for developers to enable...