BROWSING: Forrester Research

The migraines of migration Enterprises have taken fondly to the cloud for its scalability, cost-efficiency and flexibility. According to a Forrester Research survey consisting of 1,000 tech decision makers for North American and European enterprise infrastructure, 38% said they were building private clouds, 32% said...

Mobile application development and management is key to enterprise mobility success in today’s fast-moving, increasingly digital landscape. Yet, the growing number of devices and apps

Looking to enhance its social business vertical, IBM (NYSE: IBM) announced the acquisition of Kenexa Corporation (NYSE: KNXA) yesterday. The companies have entered into a definitive agreement, under which IBM will pay a cash price of $46 per share or a net price of...

Are you prepared for the second wave of apps? A new Forrester Research report aims to answer this question. "We believe the market is poised for a second wave of consumer apps that are more personalized and contextual," Thomas Husson, Forrester Research principal analyst,...

Emerging countries are expected to play a bigger role in the e-commerce market by 2015, according to a new study by Forrester Research. During last week's NRF 101st Annual Convention & Expo, Forrester Research presented a study that showed the compound annual growth...

OnMobile Global Limited, India’s largest mobile value-added services provider, announced the appointment of Atul Churamani as Head of Content for the company. In his new role, Atul will lead licensing of content from music labels and other owners of intellectual property for distribution across...

Despite a strong majority of retailers having a mobile strategy in place, the promise of mobile shopping has yet to ring true at the cash register, though it is steadily increasing, according to a new report from Forrester Research Inc.According to “The State Of...

Tablets aiming to compete with Apple Inc.'s iPad are "too expensive" and "poised to fail" in 2011, according to a new report from Forrester Research Inc.Interestingly, the firm points to Amazon.com Inc. as one standout company that could create a "compelling" tablet paired with...

Editor's Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible,...

AT&T Mobility is now selling the consumer-oriented iPhone by Apple Inc. as a productivity tool for business. The move may be in tandem with an anticipated introduction of Lotus Notes e-mail from IBM for the iPhone, to be announced at Lotusphere 2008 in Orlando...

The bloom is off the rose. And maybe it's about time.A longtime stage for all sorts of hyperbole, the CTIA I.T. conference this year is different. If Monday's pre-show events were any barometer, those of us in San Francisco this week are in store...

A recent study from Forrester Research predicts that the mobile enterprise market won't really arrive for another six years or so. But some application developers are hoping to bridge that gap by helping on-the-go employees to be less connected.The study, which was released in...

Media companies and mainstream brands are moving delicately to use text messages as a way to snuggle up next to mobile users without incurring their wrath. And they're hoping to pick up the tab.SMS marketing campaigns have a long-and decidedly mixed-track record. European marketers...

Despite the prevalence of end-to-end billing systems as operators have consolidated in recent years, some companies may prefer a one-shot solution to a particular problem without the expense and effort of replacing an entire system. According to Forrester Research senior analyst Michele Pelino, service...

Wireless users may be warming to the idea of mobile advertising, according to new figures from Harris Interactive.The market research group found that 35 percent of adult mobile users in the United States are willing to accept ads in exchange for cash, discount coupons,...

One-third of wireless Web users in the United States and Western Europe say they will accept ads on their handsets in exchange for free content, according to a study from the Online Publishers Association.The survey of 6,000 consumers in France, Germany, Italy, Spain, England...

The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren't thrilled about using the third screen as a billboard.Sprint Nextel Corp. was the first tier-one operator to jump into...

Sprint Nextel Corp. was the first U.S. carrier on the mobile music dance floor in October 2005, launching a full-track, dual-download service for its music-loving subscribers.For now, though, Verizon Wireless is the belle of the ball. And Cingular Wireless L.L.C.'s new service may prove...

The good news for mobile marketing is that advertisers can target by location, demographic and create actionable responses. The bad news? More than three-quarters of Americans are annoyed just thinking about it. That's the latest finding in a report from Forrester Research on the...

The health-care industry increasingly is looking to wireless technologies to save money, reduce inefficiencies and cut down on human errors. And the wireless industry is scrambling to oblige. Modern health-care providers and administrators in Europe are finding creative ways to use text messages to...

CAMBRIDGE, Mass.-Motorola Inc. topped a list of most trusted handset brands compiled by Forrester Research Inc. The manufacturer, most known for its wildly successful Razr handset line, posted a B in brand trust, A- in brand potential and B in brand adoption with a...

LAS VEGAS-PayPal Inc. officially went mobile, launching a service that allows users to make purchases and send or receive funds  via wireless phones. Wireless subscribers can use the offering-which the company quietly began testing several weeks ago-to send money to other registered PayPal members...

SAN JOSE, Calif.-PayPal quietly launched a service allowing users to make purchases or send money to other users from a mobile phone. The world's largest supplier of online payment services is testing the offering, which allows users to send a text message indicating the...

Nokia Corp. is hoping to create a framework for Java-based developer tools with this week's expected announcement that it has joined Canada's Eclipse Foundation. Nokia said it will contribute software and developers to a new Eclipse project that seeks to create tooling support for...