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Mobile shopping by smart phone users breaks the halfway mark

Almost half of all smart phone users in the United States have already made purchases or plan to do so soon, according to a new survey from ABI Research. The survey of 2,000 smart phone users also found that 53% use or plan to do mobile banking on their device.
“These are very exciting findings for merchants and service providers promoting mobile commerce,” said senior analyst Mark Beccue. “We see mobile commerce in the United State finally starting to achieve a mass market appeal. It’s not just smart phone owners: non-smart phone mobile users’ interest in mobile banking and commerce services, while lower than that among smart phone owners, is also on the rise, with 17% of non-smart phone users surveyed using or intending to use mobile banking services.”
Mobile commerce is clearly getting a boost and a lot of attention of late. Isis, a new venture between AT&T Mobility, Verizon Wireless and T-Mobile USA Inc. is beginning to build a nationwide mobile commerce network with Discover Financial Services and Barclay Plc.

ABOUT AUTHOR

Matt Kapko
Matt Kapko
Former Feature writer for RCR Wireless NewsCurrently writing for CIOhttp://www.CIO.com/ Matt Kapko specializes in the convergence of social media, mobility, digital marketing and technology. As a senior writer at CIO.com, Matt covers social media and enterprise collaboration. Matt is a former editor and reporter for ClickZ, RCR Wireless News, paidContent and mocoNews, iMedia Connection, Bay City News Service, the Half Moon Bay Review, and several other Web and print publications. Matt lives in a nearly century-old craftsman in Long Beach, Calif. He enjoys traveling and hitting the road with his wife, going to shows, rooting for the 49ers, gardening and reading.