Part 1: David Sprosty, CEO, Best Buy Mobile.
It was loud and frequent complaints-"I'd rather make a trip to the dentist than shop for a wireless phone"-that ultimately led to the creation of Best Buy Mobile, a joint venture between the mammoth U.S. electronics retailer and European cellphone vendor Carphone Warehouse. In an exclusive interview with RCR Wireless News, Best Buy Mobile CEO David Sprosty discusses the retailer's efforts on the cellphone front, and explains how Best Buy Mobile will fit into a market currently dominated by the nation's carriers.
"The customers have come to expect a less-than-acceptable experience, so our job really is to take it up a level," Sprosty says.
In this complete audio interview with RCR Wireless News, Sprosty explains Best Buy Mobile's expansion plans, its unique take on cellphone retailing, and its take on the future of the wireless industry.
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