RCR Wireless News

Content & Mobile Marketing



  

Section: Content & Mobile Marketing

Games, music, video, voice, e-mail, and the myriad of other content. Companies include: EA Mobile, Groove Mobile, PacketVideo, MediaFLO, MobiTV, Google, Yahoo, and Microsoft.

RCR Wireless News expands news-gathering with RCR Local Market News, RCR Unplugged

March 19 2010 - 11:45 am ET | RCR Wireless News staff

AUSTIN, Texas – RCR Wireless News has expanded its news outlet sources with the launch of RCR Local Market News and RCR Unplugged. ... Read More »

Case Study: Driving revenue with wireless services in the hospitality sector

March 18 2010 - 6:00 am ET | Aptilo Networks

Wireless guest Internet access is ushering in a new paradigm shift in the hospitality industry. There’s a tremendous demand for wireless access – for overnight guests, corporate use, and for conferences and trade ... Read More »

Capital Markets: InterDigital updates guidance to reflect new contract

March 17 2010 - 12:14 pm ET | Kristen Beckman

InterDigital Inc. updated its financial guidance for the first quarter to reflect a new contract and an audit resolution, which will add between $37.5 million and $38.5 million to its revenues. The company previously ... Read More »

National Broadband Plan just the starting point for future broadband discussion

March 16 2010 - 12:11 pm ET | Tracy Ford

The National Broadband Plan delivered to Congress today calls for another 500 megahertz of spectrum to be freed up for wireless use by 2020, as well as an auction of D-Block spectrum and greater use of unlicensed spectrum. ... Read More »

Preparing America's talent for digital media

March 15 2010 - 10:52 am ET | Matt Kapko

-Colleges have not figured out how to fill the unmet demand for application developers.-iStock Photo

Editor's Note:This article is an excerpt from RCR Wireless News' March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition will ... Read More »

RCR Unplugged: Bits, bytes and buzz from day two @SXSW Interactive

March 14 2010 - 11:13 am ET | Sylvie Barak

SXSW keynoter slams Google Buzz over privacy ... Read More »

Target launches mobile coupon initiative

March 10 2010 - 11:19 am ET | Tracy Ford

-Target coupons on the iPhone-Target

Target is launching what it calls the first scannable mobile coupon program from a nationwide retailer. Customers must opt in to the program on their computer at target.com/mobile, or on their device at m.target.com or by texting ... Read More »

Analyst Angle: One platform to rule them all

March 10 2010 - 10:11 am ET | By Nizar Assanie, Vice President (Research), IE Market Research Corp.

-Assanie-IE Market Research

In February, Intel and Nokia announced that they were merging their open-source Linux initiatives into a single project called MeeGo. On its face, what's not to like about MeeGo? It has a catchy name. ... Read More »

Alliances: Nuance and ZTE, Novatel and Qualcomm

March 4 2010 - 10:54 am ET | Kristen Beckman

Novatel Wireless said it completed a technology transfer with Qualcomm Inc. consisting of two of Qualcomm’s Wearable Mobile Device module designs. Novatel said it will use the designs to expand its portfolio ... Read More »

CTIA's Largent: Smartphones—What a difference a year makes!

March 3 2010 - 6:29 pm ET | By: Steve Largent, president & CEO, CTIA-The Wireless Association

-Steve Largent-CTIA

The wireless industry continues to evolve and innovate at a rapid pace and 2009 was no exception. Smart phones were the “it” device with nearly 41 million operating on carriers' networks last year. The reason for ... Read More »

Analyst Angle: Four areas the FCC needs to address with broadband plan

March 3 2010 - 10:36 am ET | Dan Hays, Director, Telecom, PRTM

-Dan Hays-PRTM

As we await the release of the FCC's National Broadband Plan on March 17th, PRTM is hopeful that the forthcoming recommendations will effectively serve their intended purpose to help reinvigorate the United States' leadership in ... Read More »

T-Mobile USA opens up to Ovi, Nokia supports Skype

March 3 2010 - 1:00 pm ET | Dan Meyer

-Nokia's Ovi-equipped Nuron will launch at T-Mobile USA

Nokia Corp. finally found a domestic taker for its Ovi application platform announcing today that T-Mobile USA Inc. would begin offering the Nokia 5230 Nuron in the coming weeks. ... Read More »

Reality Check: Shifting dynamics in mobile application distribution and monetization

March 2 2010 - 6:00 am ET | Andrew Shikiar, Global Marketing Director, LiMo Foundation

-Andrew Shikiar, Global Marketing Director, LiMo Foundation-

In 2009 the app-store gold rush induced “headless chicken” behavior within the mobile industry on an unprecedented level ... Read More »

Alliances: VeriSign, nonprofit partner for health IT solution

February 18 2010 - 11:21 am ET | Kristen Beckman

VeriSign Inc. said it partnered with CAQH, a nonprofit alliance of health plans and trade associations, to conduct a pilot program to demonstrate secure authentication for health IT interoperability. ... Read More »

@MWC: Brands, ad agencies suspicious of mobile marketing hype

February 18 2010 - 11:37 am ET | Matt Kapko

BARCELONA -- "No doubt about it, to some extent we're selling change," Tim Sefton, customer director of Telefonica O2 UK, said today on a mobile marketing and advertising panel. ... Read More »

@MWC: Making music simple and profitable on mobile

February 18 2010 - 6:00 am ET | Matt Kapko

BARCELONA – “Any piece of content should be playable within five seconds.” That’s the goal Spotify is after with its hugely popular music service that barely anyone outside of Europe has ever heard of, CEO ... Read More »

Analyst Angle: 10 Israeli companies to watch in 2010

February 17 2010 - 10:28 am ET | Levi Shapiro

Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. ... Read More »

@MWC: Mobile as an artistic outlet

February 17 2010 - 10:12 am ET | Matt Kapko

BARCELONA – For Nick Rhodes, the keyboardist in Duran Duran, technology has never been an afterthought, but rather something he’s tried to leverage every step of the way in the band’s 29-year career. ... Read More »

Reality Check: Voice over LTE: How soon is now?

February 16 2010 - 6:00 am ET | Kevin Mitchell, Director Solutions Marketing, Acme Packet

-Kevin Mitchell, Director Solutions Marketing, Acme Packet-

Last year the issue of Voice over Long Term Evolution (VoLTE) emerged from the shadows, and after a rigorous debate, concluded in resounding fashion with a positive answer (yes, it's needed) and near unanimous support of a ... Read More »

Sprint expects job force cuts completed

February 15 2010 - 11:26 am ET | Tracy Ford

Good news for Sprint Nextel Corp. employees: the carrier stated in its fourth-quarter conference call that does not anticipate any more job cuts for the year. Things are not so great for people employed in the wireline sector, ... Read More »

@MWC: Nokia and Intel merge software platforms

February 15 2010 - 2:02 pm ET | Matt Kapko

BARCELONA – Two heavyweights in their own right, Nokia and Intel this morning announced plans to merge their Linux-based software platforms for next-generation devices. ... Read More »

Becker to lead MMA's North American efforts

February 12 2010 - 11:46 am ET | Tracy Ford

Michael Becker--MMA

With the Mobile Marketing Association's decision to restructure into four global business units, iLoop Mobile Inc. founder Michael Becker has been named managing director of North America for the trade group. ... Read More »

Partnerships: NII Holdings, Sprint, Transpera and more

February 11 2010 - 10:28 am ET | Kristen Beckman

NII Holdings Inc., which operates under the Nextel brand in Latin America, selected Nokia Siemens Networks to manage its network operations. The agreement covers network management in Argentina, Brazil, Chile, ... Read More »

Reality Check: Guidelines for a healthy mobile ecosystem

February 9 2010 - 6:00 am ET | Terry Stepien, President, Sybase iAnywhere

-Terry Stepien, President, Sybase iAnywhere-

Ecosystems found in nature can be easily destroyed when there is an imbalance. Business ecosystems tend to be somewhat hardier, yet they too demand balance. ... Read More »

Reality Check: An industry in transition: Learning how to navigate the wireless ecosystem

February 9 2010 - 6:00 am ET | Marcelo Claure, Chairman, President and CEO, Brightstar Corp.

-Marcelo Claure, Chairman, President and CEO, Brightstar Corp.-

2010 will definitely be a year of significant innovation in the wireless industry, and the buzz surrounding wireless at the Consumer Electronics Show (CES) in Las Vegas was palpable. ... Read More »

TI unveils integrated chipset sans cellular radio

February 9 2010 - 11:48 am ET | Dan Meyer

You know the mobile device chipset market has matured when a big player in the space, Texas Instruments Inc., unveils a new product targeting smartphones that includes every conceivable radio access technology except one for a ... Read More »

Wireless industry targets pregnant women with m-health initiative

February 4 2010 - 12:06 pm ET | Tracy Ford

Fresh off a successful mobile giving campaign that has raised more than $35 million for Haitians, the wireless industry is embarking on another goodwill campaign, this time targeting pregnant women with a text messages that offer ... Read More »

Reality Check: The Tweet guarantee

February 3 2010 - 6:00 am ET | Jim Patterson, founder and CEO, Mobile Symmetry

--

We've come a long way since the introduction of the iPhone in 2007 and the App Store in 2008. It has provided a reason for owning a particular handset, and allowed personalization and (un)productivity to flourish. ... Read More »

Reality Check: Embracing and implementing mobile money management

February 2 2010 - 6:00 am ET | By Michael Eagleton, Global Lead, Mobile Money Management, Accenture

--

Consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries. Signs point toward mobile money management as being the personal banking option of the ... Read More »

Reality Check: Current and future platform dynamics

February 2 2010 - 6:00 am ET | Andrew Shikiar, Global Marketing Director, LiMo Foundation

-Andrew Shikiar, Global Marketing Director, LiMo Foundation-

Over the past three years there has been an irreversible shift towards open platforms in the mobile marketplace. With this rapid adoption of openness and collaboration, mobile has yet again proven that it is one of the fastest ... Read More »

Verizon Wireless updates Navigator service

February 1 2010 - 12:32 pm ET | Tracy Ford

Verizon Wireless launched its VZ Navigator 5.0 GPS navigation service, which is now integrated with Facebook. ... Read More »

Reader Forum: Why HD voice sounds good today

January 25 2010 - 6:00 am ET | Oz Zimerman, DSP Group

The growing popularity of smartphones and multimedia-rich services has bombarded subscribers with new devices and applications. However, there is a simpler opportunity to improve the user experience that doesn't require any ... Read More »

Reader Forum: Moving to 4G: Why test automation is no longer an option

January 25 2010 - 6:00 am ET | David Gehringer, VP of Marketing, Fanfare

Today, we are using 10 times more bandwidth than we did three years ago. With demand for high-speed wireless growing, every major carrier will soon need to offer 4G technology to remain competitive. ... Read More »

ExteNet closes on $128.4 million in financing

January 25 2010 - 1:09 pm ET | Tracy Ford

Distributed antenna solution provider ExteNet Systems Inc. has raised $128.4 million in equity funding in a deal that moves SBA Communications Corp.'s DAS assets to Lisle, Ill.-based ExteNet. ... Read More »

Android users warm to Myxer, but RIM still dominates downloads biz at company

January 22 2010 - 12:32 pm ET | Tracy Ford

Palm Inc.'s and Microsoft Corp.'s Windows Mobile operating systems lost ground on independent mobile aggregator Myxer's Web site in 2009, giving up a combined 24% of the smartphone traffic on the site to Research in Motion Ltd., ... Read More »