TIME SESSION TITLE
 9:00 – 11:30 Registration & Coffee
Speaker Room Opens, Registration & Coffee for DAS Tour
 9:30 – 11:00 Four Seasons DAS Tour with Crown Castle
Registration open – Limited places available
 11:30 Doors Open
Registration, Exhibitions and networking area opens
Box lunch pick-up
 12:00 Welcome Speech: Thematic Issues of Data Consumption and What it Means to the Rest of the World
Introduction to Co-Chairman Derek Kerton, Principal Analyst, The Kerton Group
Speaker: Marshall Kirkpatrick, VP Content Development, RCR Wireless News
- Leading edge application use cases
- How does the enterprise customers usage patterns and needs differ from the traditional customer?
- How can the industry monetize new services?
 12:10 Analyst Angle: The Future of the Mobile Network: Harnessing Network Evolution and Monetization
Speaker: Francis Sideco, Principal Analyst, Wireless Communications, IHS iSuppli
Investment in LTE and more efficient and intelligent networks is becoming a must for carriers as they strive to get to know their customers better, offer a superior level of QoS, offer more personalized services for achieve higher ARPU and meeting the ever increasing demand for data
- What steps must carriers take to ensure a return on this investment?
- What are the future trends in telecoms that carriers must ensure they have a strategy for?
- Understanding the growing opportunity with enterprise services and vertical markets
 12:35 The Evolving Mobile Network to Optimize Capacity and Enhance Coverage. Is 4G Enough and is Wi-Fi Here to Stay?
Moderator: Derek Kerton, Principal Analyst, The Kerton Group
Speaker & Panelist: Barbara Nelson, CTO, iPass
Panelist: Steve Shaw, VP Marketing, Kineto Wireless
Panelist: George Horesta, VP In-Building Wireless, Henkels & McCoy
Bigger pipes with the introduction of LTE is unlikely to be enough as mobile data traffic explodes, carriers are deploying various types of network solutions to enhance the end-user experience as consumers and enterprise customers demand higher levels of service
- Why is Wi-Fi seen as a cost-effective technology to ensure service quality and consistency?
- How will the net neutrality laws impact revenues and therefore investment into the mobile network?
– How is the consumer with multiple connected devices in the home and workplace expected to consume more data and how are carriers planning to meet the demand?
 1:10 WiFi Offloading in 4G/LTE Networks:  The Challenge of Security
Speaker: Dave Williams, CTO, Stoke
3G mobile data usage was barely a warm-up exercise in comparison with the amount of mobile data expected on 4G networks in the next few years. WiFi offloading is becoming a primary focus for LTE/4G mobile broadband in the face of spectrum shortages, as operators search for workable alternatives to economically handle the growing congestion. Complexities such as security and service quality stand in the way of operators’ being able to guarantee a ‘service provider-grade’ experience while for users, the complexities of offload result in a less than seamless experience
 1:30 Lunch Break
 2:00 CASE STUDY: Examining Technical Challenges of Deploying DAS in an Enterprise Environment – What is the Impact on the Business Case?
Speaker: Rich Rolita, Project Manager, DAS – Western US, Crown Castle International
Speaker: Gannon Sutter, Director of Sales, West Region, Distributed Antenna System Group, Crown Castle International
Speaker: Tulio Hochkoepple, Hotel Manager, Four Seasons Hotel San Francisco
 DAS is increasingly being deployed as an in-building solution by enterprises wanting to ensure high quality cellular coverage for users. This session uncovers the drivers for DAS over other solutions, the challenges faced during deployment and the impact that this has on the ROI. The case study will also give attendees a unique perspective on successful ways of working with the enterprises and building owners with input from the technical and a customer service side
 2:30 Panel Discussion: Monetizing Mobile Broadband: Can Carriers Generate Revenues from Being Dumb Pipes?
Moderator: Derek Kerton, Principal Analyst, The Kerton Group
Panelist: George Horesta, VP In-Building Wireless, Henkels & McCoy
Panelist: Rick Ruff, RF Engineering Director – West Region, LightSquared
Revenues from applications and services on broadband networks are increasingly bypassing the network operators. Over-the-top services represent a challenge to traditional business models while the need to manage unprecedented traffic volumes places immense strain on conventional network architectures
- Examining carrier strategies to, including partnerships with OTT players to monetize applications and services more effectively
- Should carriers keep away from OTT services and focus on the network?
- What opportunities have emerged to support the evolution of new business models
 2:50 The Cloud:  The Next Frontier of Mobility
Speaker: Mitchell Wu, Director of Marketing and Public Relations, ZTE, USA
Cloud computing is revolutionizing the way companies manage IT services and changing the workplace environment, making employees more felxible and productive. Beyond all of the hype, what are the opportunities for carriers and OEMs in the telecoms sector as enterprise IT becomes enterprise telecoms and what challenges do we face?
- What opportunities are emerging with cloud services and multiple connected devices?
- What are the opportunities for IT vendors, enterprises and service providers?
- What are the cloud computing security issues to be considered?
 3:10 Panel Discussion: Enterprise 2.0: The Cloud, Connected Devices and Applications for Enterprise Customers
Moderator: John Feland, CEO, Argus Insights
Panelist: Mitchell Wu, Director of Marketing and Public Relations, ZTE, USA
Panelist: Hal Steger, VP Worldwide Marketing, Funambol
As the benefits of being able to access real-time information wherever and whenever increasingly becomes an expectation in both the business and consumer worlds, the opportunity to monetize cloud computing services continues to evolve. As corporations, both small and large, aspire to have a mobile, always connected work force, carriers, device manufacturers and software developers need to understand their specific needs. Businesses are looking beyond traditional IT services towards liberation from the desktop.
- How can the mobile ecosystem harness innovation and competition in order to continue increasing value in new types of connectivity and applications?
- What is data teaching us about the consumer behavior, future product design, and the competitive landscape? Anticipating the consumer’s ever changing needs
- How serious are security concerns about consumer devices such as tablets being used in the workplace. Are IT Managers simply frustrated by the lack of control over devices?
- Analysis of the impact of consumer devices in the workplace, is this changing office culture?
- Developing services and applications specifically for the enterprise market? What are the opportunities?
3:40 Key Considerations When Developing Mobile Applications for Enterprise 
Speaker: Praveen Narra, CEO, Indyzen Inc
With smartphones and tablets being used in the workplace, what types of applications do enterprise users want and need. What are the challenges and opportunities in developing enterprise apps and what impact will these apps have on usage patterns and data consumption on cellular nework
- How is the enterprise applications market evolving
- Are there specific types of users or verticals that are embracing connected devices and apps in the workplace?
- Is deans being driven by corporations or by employees themselves?
 4:00 Afternoon Break
Networking and Exhibits Open
 4:20 Vertical Market Case Study: The Use of Wireless in the Transport Vertical
Speaker: David Cruise, Vice-President, Northern California Association of Public Safety Communications Officials and CTO, Xentrans
 4:40 Wrap Up | Smart Industries: Mobile Opportunities in the Enterprise
Speaker: David Piethe, Technical Sales Manager – Antenna Solutions Group, AT&T
As mobile solutions in vertical markets continue to evolve in industries such as such as health, transport, public safety and financial services, what is the evolving role of the carrier in the new mobile economy?
- Network Business Drivers
- In-Building solution alternatives
- DAS value proposition and design considerations
- Business and technical considerations for the Enterprise
 5:00 Networking Reception

Event Co-host

Gold Sponsors

Crown Castle     Anritsu     Juniper Powerwave            

Media Partners

Crown Castle

Supporting Organizations

TelecomCouncil     Utilities Telecom Council