Since the French entertainment and telecoms group Vivendi bought GVT, in September 2009, the carrier’s investments have increased in Brazil. “After the acquisition, investments have jumped. We are investing this year 40% more than 2010,” said CEO Amos Genish at Futurecom 2011. Until 2016, GVT will invest US $5.85 billion.
GVT is focusing on expanding its coverage, in order to increase the number of cities from 106 in 2011 to 180 by 2016 and to expand its presence in the bottom of pyramid. “We want to seek four pillars: product gap, value gap, quality gap and people gap,” said Genish. One major goal is to reach smaller cities from 100,000 to 500,000 habitants in the middle of the country.
Although GVT is a fixed-carrier player, the company has remained competitive. GVT is known for its broadband service that offers speeds at a higher rate than others. For example, at Futurecom, GVT announced 35 Mbps for US $58 per month.
The carrier believes that digital economy, e-commerce and e-business contribute deeply to increase broadband demand. “Customers need to have Internet access at high speed, but with affordable prices,” said Genish.
The biggest telecommunication’s event for Latin America, Futurecom takes place in São Paulo from Sept. 12-14.
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