France Telecom – Orange | September 7, 2011 | Press Release
Sosh is a 100% digital mobile brand which takes a community-based, participative approach specially designed to meet the needs of ultra-connected 18-35s who are very active on the web and social networks. Sosh will shake up the mobile market by putting communities at the heart of its offers.
The 3 Sosh offers, which boast attractive online pricing with no commitment required, will be launched on 6 October 2011. The brand aims to attract half a million customers by the end of 2012.
Sosh targets 18-35s who grew up with the internet
“Sosh” is a popular abbreviation of the word “social”, a subtle nod to the brand’s emphasis on communities.
Sosh meets the needs generated by new uses of the internet, which have become increasingly popular, particularly among people aged 18-35. Delphine Ernotte, Executive Vice President of Orange France explains that “They are connected to their friends and are active on social networks, they buy online, and they’re always looking for great deals for leisure activities, outings, music and cinema. Above all, they want to form new relationships with brands.”
A new Orange brand
Orange is proud to present Sosh. The new brand will enjoy use of the Group’s high-quality networks: 30,000 WiFi hotspots, the best 3G+ coverage in France, with 97% of the population of mainland France covered (operator data), and 250 service centres in Orange shops.
Innovative, 100% connected offers at attractive online prices, no commitment required