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Catapult Systems, Seed Labs launch new mobile app division

Catapult Systems LogoAustin-based technology consultancy Catapult Systems announced a partnership with Seed Labs to create a new division known as Mobile Alchemy to focus exclusively on developing custom apps for mobile phones and tablet devices running on the iPhone, Android, BlackBerry and Windows operating systems.

Mobile Alchemy will comprise of 16 employees and leverage Catapult’s nine years of experience building employee portals for corporations and applications for customer access to banking for clients such as Coldwell Banker with the mobile expertise of Austin-based Seed Labs, which specializes in mobile apps for festivals and events such as ESPN’s X Games 16 and Austin City Limits Festival 2010.

Sam Goodner, CEO of Catapult Systems, said that he is expanding the scope of his company beyond working with Microsoft software because requests for mobile apps are becoming too high in demand for him to turn down. Goodner plans to add 40 employees through the next 12 months and predicts that the Mobile Alchemy will grow extremely fast.

“As analysts continue to project accelerated sales growth for tablets and smartphones, we’ve seen a significant rise in demand from our clients to help them navigate this new mobile frontier and deploy business critical mobile solutions for their customers and employees,” said Goodner. “With Mobile Alchemy we’re helping our clients develop their mobile strategy and create mobile applications to solve complex business problems.”

Mobile Alchemy will be headquartered in Austin, Texas with additional development personnel in Dallas, Houston, San Antonio, Denver, Tampa and Washington, D.C.

Seed Labs Logo“Mobile devices are emerging as a primary platform for business,” said Todd Rogers, CEO of Seed Labs. “By teaming with Catapult Systems to launch Mobile Alchemy, we’re creating one of the first development teams to specialize in serving the unique needs of mobile business application creation.”

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