The Australian | June 15, 2011 | Simon Canning
CONTINUING pressure on margins has forced Telstra to merge its online advertising sales business, Sensis Digital Media, with BigPond Advertising and Telstra Classifieds — a move analysts say has been a long time coming.
CONTINUING pressure on margins has forced Telstra to merge its online advertising sales business, Sensis Digital Media, with BigPond Advertising and Telstra Classifieds — a move analysts say has been a long time coming.
Sensis Digital Media (SDM) will join forces with the BigPond and Telstra Classifieds in the Media Application and User Experience Group (MAX) from July 1.
