After several years of predictions and studies about how advertising will migrate to mobile platforms, a new research report from Berg Insight predicts that mobile ad spending will increase several times by 2017. According to the survey, the total value of the global mobile marketing and advertising market will grow from $4.4 billion in 2011 [...]

The mobile is set to become a huge influence on cloud computing, with the so-called “mobile cloud” emerging as the next trend expected to impact not only enterprise IT management, but also the wireless world. As several observers have note, just like electricity and water, the Internet – for the most part – will be [...]

Facebook,which recently announced it had reached 1 billion users worldwide, is counting on mobile devices to reach the next billion users. “The first experience with Facebook for many people will be through mobile devices, especially in many emerging countries where you can see this trend more clearly,” said Leonardo Tristão, head of Facebook Brazil, during [...]

IBM released the results of a survey of 350 marketing professionals across a range of industries and geographies in which some of the key findings indicate that CMOs feel a disconnect between the marketing and IT departments. This is particularly important because the survey also revealed the highest ever percentage of companies that said they [...]

Relevvant, a mobile ads firm targeting the enterprise retail segment, today announced a software tool that uses social, location, and purchasing data to target ads on mobile devices that the firm believes achieves a greater level of granularity than existing mobile advertising platforms. In its press release, Relevvant’s CEO, Craig Davis said, “The biggest challenge [...]

Reporting remotely on the All Things D conference has its advantages and disadvantages, with the primary drawback being the inability to feel the energy of the event firsthand. I’d guess that a gathering of that much power and influence would have a decidedly more energetic vibe than some of the shows that I’ve attended this [...]

Few events in the mobile industry can compare in size and scope to the annual Mobile World Congress event, and this year will be no different. With nearly 100,000 attendees and 1,400 exhibitors expected to swoop down on Barcelona, Spain, this year’s MWC event was buzzing with news. And as no one really expects you [...]

With thousands of applications available across multiple platforms, it’s easy to get lost in the crowd. The Apple App Store alone has over 500,000 applications, with the challenge now for app developers is to get noticed or to get a large number of downloads in order to move up the rankings amongst the sea of [...]

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but we maintain some editorial control to keep it free of [...]

Software giant Oracle recently released a report focused on the mobile space showing that increased consumer demand of mobile data services is a worldwide phenomenon fueled by the rise of smartphone adoption and more robust network offerings. The survey, “Opportunity calling: The future of mobile communications – take two,” (“take one” was released last year) [...]