Reader Forum: Top 5 mobility trends CXOs should watch

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but we maintain some editorial control to keep it free of commercials or attacks. Please send along submissions for this section to our editors at: [email protected].
As technology becomes smarter and capable of more connections and interactions, we will begin to see certain trends arise in the mobility industry. Trends such as low-cost mobile devices will positively impact developing regions around the world, “Internet of things” partnerships will drive transformation of mobile networks and the proliferation of wearables will further increase the number of connected devices.
These trends and more are shaping the future of mobility, and will profoundly impact executives in today’s business landscape. In addition, the convergence of mobile, cloud and infrastructure is demanding that executives prepare for what will certainly be an evolutionary time in our history.
So looking ahead over the next twelve months, what mobility trends have immediate business implications for organizations and service providers? What do CXOs need to watch for?
Mobility trend No. 1: Cheap mobile phones for the developing world
Cisco’s recent VNI Global Mobile Data Traffic Forecast predicts that by 2018, there will be nearly five billion users globally. Much of this growth is focused in developing regions. For example, in the Asia-Pacific region, the number of mobile users is expected to increase from 2.2 billion to 2.6 billion over the next five years. In the Middle East and Africa, the number of mobile users is expected to increase from 565 million to 733 million over the next five years.
This growth and extension of mobility is going to be ubiquitous and that provides great opportunity for businesses looking to extend their audience.
Mobility trend No. 2: The proliferation of wearables
Cisco VNI also estimates there will be 177 million wearable devices globally, growing eight-fold from 22 million in 2013. This tells us that wearable devices are no longer “outlier” tech, they represent the future unfolding before us in real-time.
The wide variety and use cases for wearables from companies large and small indicates that this is a category that’s not only beginning to gather steam, but also has staying power. In a recent Future of Mobility podcast, Cisco chief futurist Dave Evans outlined that the future of wearable will have immediate implications for our business and personal lives. This is not a trend to be underestimated or overlooked.
Mobility trend No. 3: Next-generation mobile network and monetization opportunities
A top imperative being expressed by mobile service providers is to drive profitability by monetizing new opportunities. Mobile network operators’ business models are changing rapidly. The decline in voice traffic, loss of messaging, and competition to their data business from over-the-top providers and alternative access networks such as Wi-Fi, means that they desperately need to find new ways to make money. Industry leaders must ask, “what does the next wave of monetization look like?” Simply put, it will include everything from mobile cloud, network enhanced services and new solutions and services on display.
Mobility trend No. 4: The convergence of Wi-Fi and small cells 2.0
Wi-Fi is now accepted as an integral part of the mobile network architecture. Beyond delivering in-building coverage and offload relief, Wi-Fi is beginning to deliver alternative monetization opportunities. For example, sophisticated location-based, Wi-Fi-enabled solutions are enhancing the user experience and delivering benefits to the bottom line. Operators are now seeking the same advanced monetization opportunities from licensed small cells.
The convergence of small cells and enterprise Wi-Fi networks is creating new models and delivering mobility in a way that is meaningful to users through a converged network architecture. This means small cells and Wi-Fi have a place both outside and within the enterprise as a way to successfully meet current mobile demand – now and in the future. This can drive enterprise and service providers to work together to have a better outcome for the enterprise and a new monetization opportunity for service providers. It’s a win-win.
Mobility trend No. 5: Mobile carriers and LTE
Another key trend CXOs should watch is how LTE is just starting to prove its worth to carriers and mobile device makers worldwide. A key theme at this year’s Mobile World Congress event was the ongoing 4G/LTE global ramp up, including the build-up of more network coverage, capacity and density, which can have tremendous impact on businesses and organizations worldwide.
These trends, along with the notion of what features can be virtualized, which ones were physical and how they all need to work together in a coherent architecture, will be the main drivers for organizations and service providers moving forward. By this time next year, I won’t be surprised to see a couple of great, new innovations based on these developments.