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Reality Check: Can Sprint restore its luster?

Editor’s Note: Welcome to our weekly Reality Check column where we let C-level executives and advisory firms from across the mobile industry to provide their unique insights into the marketplace.

It’s been a busy week in the telecom world, with continued speculation about potential cable marriages (the latest on Friday was a combination of privately-held Cox Communications and Charter), robust cable earnings from Comcast, an entire network shut down as CBS and Time Warner continue their dispute, and the Obama administration’s intervention to overturn an International Trade Commission ban on certain older (3G) Apple products that was the subject of a lengthy lawsuit with Samsung. Our industry is dynamic and multi-faceted, driven by speed to market. We wouldn’t have it any other way.

Against this backdrop, Sprint announced earnings on Tuesday and, after a day or two of absorbing the earnings picture, Sprint’s stock rose 10%. Since issuing post-Softbank shares (July 11 was the first full trading day – Sprint closed at $6.28), Sprint has performed better than T-Mobile US, who will announce earnings this week.

What is motivating the resurgence in Sprint interest? Here are several thoughts from discussions with many of you as well as a quick scan of recent earnings analysis:

1. Nextel, the “gift that keeps on giving” according to Sprint CEO Dan Hesse, is largely behind Sprint. Admittedly, there remain several quarters of T-1 removals and Sprint warned, particularly in the third quarter, of continued losses in enterprise subscribers as a result of re-bid processes related to the iDEN shutdown. (Note: This buys a few hundred thousand more enterprise postpaid retail subscribers in Q3 for AT&T Mobility and Verizon Wireless).

2. Sprint has a plan for Clearwire’s 2.5 GHz spectrum and it is aggressive. New handsets that utilize the 2.5 GHz spectrum will be launched throughout 2014, and large-scale deployment in urban areas to deliver “comparable speeds” to others in those markets are underway. I was very surprised at how little Sprint talked about Clearwire’s current operations as they are a $1.3 billion revenue-generating entity, with approximately 1.5 million retail customers (Q1 figure) and $800 million in retail annualized revenue (also Q1). More on this in a future column, but Clearwire’s retail base might not be as easy to disconnect as one might think.

3. Sprint has a strong understanding of the dynamics affecting the prepaid retail market and will recover by the third quarter. As we discussed, in the second quarter (and particularly in the latter half of the quarter) Virgin Mobile USA offered significant discounts on iPhone devices to drive up gross additions. In fact, we noted that in some cases, Virgin Mobile’s new phone pricing was better than AT&T Mobility’s AIO Wireless refurbished device pricing (this anomaly continues today with Virgin Mobile USA offering a new 8GB iPhone4 for $297 and AT&T Mobility offering a refurbished iPhone4 for $350). Virgin Mobile USA is also offering the iPhone 5 16GB model for $550.

4. As a result of good financial management and the Nextel network shutdown, margins will recover. It’s hard to make the case that margins have recovered, as they are still in the 17% to 18% level (compare to T-Mobile US’ Q1 adjusted earnings before interest, taxes, depreciations and amortization level of 29%). But, even a recovery to 23% would mean $600 million to %650 million in additional bottom line return, while a recovery to T-Mobile US’ level would mean $1.2 billion to $1.3 billion in additional annual profitability. These changes do not happen overnight, but some analysts have argued that the shutdown of the Nextel network will yield additional incremental savings of $400 million within the next two years. I don’t see that much, but do see at least $120 million in annual access savings (20,000 iDEN towers; two T-1 circuits per tower, $250 per T-1 per month).

The allure of Sprint’s recovery story, especially against the backdrop of Verizon Wireless and AT&T, is music to the ears of many Sprint shareholders who remember a double-digit share price just a few years ago. However, as Sprint noted on the call, competition continues to be intense. Here’s a short list of the headwinds Sprint faces:

1. Post iDEN retention efforts are just the tip of Sprint’s Business problem. Sprint cannot afford to lose additional business revenues, yet they are behind on LTE coverage, in-building coverage and data center/cloud solutions. As business environments move away from corporate-owned to employee-owned/corporate-reimbursed devices, the size of their in-building coverage need grows. Like their larger peers, Sprint has moved to a metered plan for business customers, and as such, has an interest in growing (as opposed to offloading) revenues in these buildings.

Solving building/floor level issues is Sprint’s Achilles heel. It also happens to be an area of expertise for Verizon Communications and AT&T, particularly where they are the incumbent wireline provider. Relieving the pressure on the macro data network through in-building solutions is critical to spectrum optimization, customer satisfaction and cost management. It is not an optional strategy if Sprint wants to maintain their disproportionately high enterprise market share.

On top of this, cloud-based solutions (such as desktop-as-a-service) are driving greater integration between office sites, remote servers and wireless tablets/phones. Both Verizon and AT&T have the strategic pieces to assemble robust end-to-end service level agreements (mean time to repair/fix, granular network reporting, applications monitoring and management).

Without computing and connectivity partners, Sprint will struggle to gain market share leadership in the enterprise space. They will continue to struggle with connected device net additions (which were down 16,000 for the second quarter). They will see more cable, Verizon and AT&T in-region competition in the small business space. They may even lose a partner because T-Mobile US beats them to the punch. Restoring the enterprise luster takes a lot of elbow grease and a lot of time – Sprint needs to apply the “enterprise polish” very liberally to remain relevant.

2. After Sprint completes 200 million LTE potential customers covered, how do they get to 250/275/300 million? When Sprint’s two larger competitors have completed or are near completion of 275 million to 300 million LTE POPs covered, and T-Mobile US has already announced a 200 million year-end POP coverage goal, how does Sprint respond? Answering this question reveals how dependent Sprint is on Verizon Wireless (Alltel) for much of its non-metro/non-highway coverage. Here’s a good example of the difference in coverage between Sprint and Verizon Wireless:

Patterson 1

From this picture, Sprint’s coverage is strong in the greater Atlanta metroplex (call it a 20- to 40-mile radius around metro Atlanta).

Here’s the same map for Verizon Wireless:

Patterson 2

It isn’t hard to see the effect of different capital spending levels (over many years) when you look at these charts. Verizon Wireless has spent $16.7 billion over the past eight quarters building out their LTE network and maintaining their legacy networks. Sprint has spent $6.6 billion over the same period. That’s $2.53 in Verizon Wireless spending for every dollar Sprint spent. This ratio has largely held at a 2.5-level since 2008, resulting in a $24 billion difference in capital spending between Verizon Wireless and Sprint (I included all of Sprint’s capital spending in the above calculation. The gap would be even wider if Sprint’s wireline capital expenditures were removed, but we would need to include some Clearwire capital expenditures as an offset).

Sprint (and T-Mobile US) cannot compete without filling in the “white spaces.” The Clearwire spectrum will be very valuable in metro areas, but Sprint could start today with their existing 1900 MHz and 800 MHz spectrum in these regions. The best way Sprint could win against AT&T Mobility and Verizon Wireless is to partner with T-Mobile US on attacking the “breadth issue.” A cooperative effort might allow both companies to reach an additional 50 million to 60 million POPs.

3. Sprint has new owners, but more debt than before. Previously, this was defined as a payment issue for Sprint, and quarter after quarter Sprint had to reassure jittery bond holders that they would not default on their debt. Sprint is far from these levels, and, as noted on the conference call, has seen their debt rating raised since the Softbank transaction closed.

However, prior to Clearwire, Sprint has done very well managing their balance sheet. Here’s a snapshot from the quarterly presentation deck:

Patterson 3

At the end of the second quarter, Sprint had $17.8 billion in net debt. Per the chart above, Sprint used $1.3 billion of cash since June 30 and added $800 million in debt. Sprint’s $20 billion in net debt compares to $9.7 billion in net debt announced by Verizon on their earnings call.

More debt reduces flexibility. Verizon has options to expand in Canada – Sprint will likely pass on bidding for assets or spectrum. Verizon has the opportunity to expand globally, perhaps through an acquisition of Vodafone. Sprint has to clean up Clearwire’s money-losing retail operation and decommission the WiMAX network – a drag on earnings for several quarters. Verizon can focus on investments such as Home Fusion to bring LTE to less populated areas at economical scale.

Sprint needs to invest if they want to gain market share. Their position is the best it has been in seven years, but Verizon and AT&T have also dramatically improved their balance sheets. To win, Sprint will need to think differently – find the formula to restore the luster to their enterprise jewel, find the right partnerships to match Verizon and AT&T capabilities especially in well-populated but not urban areas, and execute flawlessly with their current capital resources.

There is a lot of blocking and tackling ahead for Sprint. Moving from survival to leadership mode is not an easy thing to do. But Sprint has surprised many before, and, thanks to Softbank, has the opportunity to prove them wrong again. There’s a lot of buffing needed to remove layers of tarnish and restore the luster of 2005.

Jim Patterson is CEO of Patterson Advisory Group, a tactical consulting and advisory services firm dedicated to the telecommunications industry. Previously, he was EVP – Business Development for Infotel Broadband Services Ltd., the 4G service provider for Reliance Industries Ltd. Patterson also co-founded Mobile Symmetry, an identity-focused applications platform for wireless broadband carriers that was acquired by Infotel in 2011. Prior to Mobile Symmetry, Patterson was President – Wholesale Services for Sprint and has a career that spans over twenty years in telecom and technology. Patterson welcomes your comments at [email protected] and you can follow him on Twitter @pattersonadvice.

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