LAS VEGAS—One of the hottest topics in the telecommunications industry today, analytics was highlighted by several companies at this year’s CTIA event. During the wireless association’s trade show, RCR Wireless News interviewed key players to better understand what’s going on in the industry and the impact of big data on carriers.
Check out some of the video interviews:
Turning big data into mobile subscribers’ insights: ComScore’s Brian Jurutka discusses the impact of big data for telecom operators.
How can telecom operators benefit from big data-driven business intelligence: Harry Wang, Parks Associates’ director for mobile and health research, talks about how carriers can leverage big data to transform raw data into valuable information.
Legacy creates difficulties for implementing telecom analytics solutions: Michael Morgenstern, principal at CSMG, a TMNG global company, points out issues that companies should be aware of when adopting analytics tools.
Telecom analytics is the new oil: According to Deloitte’s Frank Bernhard, telecom operators must think about analytics as the next big thing.
New launch: Strategy Analytics announced the launch of a consumer telemetry platform named AppOptix at CTIA 2013. It aims to provide quantitative insights on consumers’ interactions with their mobile devices. Barry Gilbert, Strategy Analytics VP, and Bonny Joy, the company’s chief of consumer telemetry platforms, explained the new features and talked about how a better understanding of subscribers’ consumption will impact telecom operators.
Enterprises can analyze wireless coverage: Andy Willet, VP of marketing at NetMotion Wireless, demonstrated how enterprises can benefit from understanding the mobile coverage carriers provide.
Check out all videos, including panel discussions from RCR Wireless News’ Telecom Analytics at CTIA 2013 event, interviews with program participants and related interviews.:
More news from the telecom analytics market:
- IBM announced that Watson has a new job: crunching big data to transform the way brands engage and serve consumers.
- Juniper Networks and Guavus have joined together to deliver big data analytics. Juniper unveiled the Junos Network Analytics suite, a family of next-generation big data analytics and network intelligence solutions that now includes the BizReflex and NetReflex products, developed with Guavus.
- Openwave Mobility released a cloud-based mobile data analytics solution. The latest version of the company’s mobile analytics solution, it focuses on providing correlated dashboards of application and network information.
The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data, business intelligence, customer experience analysis and management, business analytics and network analytics. Also, be sure to check out the video interviews about telecom analytics at RCRTV.
