Despite the seeming cutthroat nature of the wireless space, a new report from Advertising Age found a sharp drop in advertising spending by the domestic telecommunications industry.
Advertising Age noted that overall spending by the telecom space dropped 7.9% in 2011, with AT&T, T-Mobile USA, Sprint Nextel and Verizon Communications all noted as cutting their measured spending. AT&T’s eventual failure to acquire T-Mobile USA last year could have had an impact on those spending habits as the pending transition sharply curtailed T-Mobile USA’s competitive position in the market for most of the year.
Advertising Age noted that overall spending by the nation’s 100 largest advertisers increased 4.8% in 2011, which was nearly half the 8.8% increase posted in 2010.
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