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Nokia regroups Navteq under location and commerce

Nearly four years after Nokia Corp. (NOK) paid $8.1 billion to acquire Navteq Corp., the struggling Finnish company is repositioning the business under the arm of “location & commerce.” The new division, to be headed by EVP Michael Halbherr starting July 1, will integrate the Navteq business and Nokia’s social location services.
The division’s mission is to develop new products and services that integrate social components, location and new conduits for commerce. The target runs the full gamut, including consumers, device manufacturers, app developers, Internet service providers, merchants and advertisers.
As Nokia transitions to the Windows Phone operating system for its forthcoming devices, the company’s assets in mapping have been touted as resource that Nokia plans to contribute toward the growth of Microsoft Corp.’s (MSFT) platform. Nokia’s regrouping could portend greater plans in that regard.
“Focusing on location and commerce is a natural next step in Nokia’s Services journey. We will provide next generation social-location applications and commerce to differentiate Nokia. We also aim to extend our content and services offerings to all consumers by making them available to partners and customers on a wide variety of devices and operating systems,” CEO Stephen Elop said in a prepared statement.

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Matt Kapko
Matt Kapko
Former Feature writer for RCR Wireless NewsCurrently writing for CIOhttp://www.CIO.com/ Matt Kapko specializes in the convergence of social media, mobility, digital marketing and technology. As a senior writer at CIO.com, Matt covers social media and enterprise collaboration. Matt is a former editor and reporter for ClickZ, RCR Wireless News, paidContent and mocoNews, iMedia Connection, Bay City News Service, the Half Moon Bay Review, and several other Web and print publications. Matt lives in a nearly century-old craftsman in Long Beach, Calif. He enjoys traveling and hitting the road with his wife, going to shows, rooting for the 49ers, gardening and reading.