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Shoppers grow beyond books and movies to buy more categories online

November 7 2008 - 5:59 am ET | Pricey | Internet Retailer

Pricey, highly considered purchases such as home appliances represent some of the least-penetrated online sales categories, but that’s poised to change in the future, according to a new report from Forrester Research Inc. As the longest-tenured web shoppers grow more comfortable online, they’re moving into spending on a broader range of categories, according to “How Shoppers Evolve Online,” by Forrester principal analyst Sucharita Mulpuru.

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Shoppers grow beyond books and movies to buy more categories online

November 7 2008 - 5:59 am ET | Pricey | Internet Retailer

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