Nokia's Bid to Rule the Mobile Web
October 6 2008 - 5:59 am ET | Business Week
ESPOO, FINLAND If being first mover meant anything, Anssi Vanjoki and his colleagues at Nokia (NOK) would already rule the mobile Web. Way back in 1996, the Finnish company launched a prototype phone with a "dangerometer," which used software and satellite technology to match your location to an online database of crime statistics. If you strayed into a dodgy neighborhood, the meter would turn from green to red, and an icon popped up inviting you to buy life insurance online.
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October 7, 2008 12:04 pm
Having worked with Nokia on their mobile advertising initiatives and with a few Tier 1 carriers globlly Nokia is the 800 pound gorilla in the maobile ad space. Their application based approach to mobile web and mobile marketing is ahead of most carries. And with their installed market base of handsets they "control" the largest potential mobile ad/marketing network on the planet. Bravo Nokia - a solid strategy and a great vision.