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We’ve been looking at mobile advertising possibilities, timelines and what exactly it would mean for the mobile industry. RCR Wireless News sister publication, Advertising Age, got the perspective of mobile advertising from the agency side.; Mobile Platforms Group; Richard Ting; Advertising; We’ve been looking at mobile advertising possibilities, timelines and what exactly it would mean for the mobile industry. RCR Wireless News sister publication, Advertising Age, got the perspective of mobile advertising from the agency side.
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Recently, we’ve been looking at mobile advertising in terms of possibilities, timelines and what exactly it would mean for the mobile industry. However, RCR Wireless News sister publication, Advertising Age, got the perspective of mobile advertising from the agency side — and figured out why diving into mobile marketing might not be as easy as it looks.
Richard Ting, VP of mobile platforms at R/GA, spoke about the difficulties in the mobile advertising market.
Further, during a session at this year’s CTIA Wireless I.T and Entertainment show, representatives from some of the nation’s major mobile providers addressed mobile advertising and said security and privacy issues are what’s been holding them back.
Carriers harbor large amounts of personal information about their customers, making it easy for them to develop relevant ads. However, such information could also be dangerous if used improperly. Carriers said their next step is to develop a set of standards and then work with agencies to make the marketing process as easy as possible all around.
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