Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.

--HBO announced it will begin selling some of its shows through Apple’s iTunes service. According to the New York Times, HBO may be able to sell its shows at a price higher than the $1.99 Apple iTunes currently charges for all current television episodes. The agreement reflects both a broadening of HBO’s content distribution efforts — which may help mobile vendors — as well as a relaxation by Apple on its pricing structure, which also may help mobile vendors looking to cash in on the iPhone craze.

--Google expanded its social networking presence with a release of its Google Friend Connect, a way for Web publishers to add social-networking features to their sites. The move comes after similar announcements from MySpace and Facebook. The news could help further the mobile social-networking scene, which is in its early stages but could be set for solid growth.

--Hewlett-Packard Co. announced a deal to pay about $13.25 billion, or $25 a share, in cash to buy Electronic Data Systems, a move that sets the stage for HP’s challenge of IBM in the area of computer consulting and services. For the mobile industry, the deal might signal a new vendor for complex computing services.

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