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ROK passes on Xero acquisition

February 28 2008 - 1:47 pm ET | Colin Gibbs |

ROK Entertainment Group Inc. said it has broken off negotiations to acquire fledgling mobile virtual network operator (MVNO) Xero Mobile Inc.

ROK, a U.K.-based mobile media firm, provides live and on-demand video to wireless users around the world. The company in September began talks with Xero>, which has long planned -- and, thus far, failed -- to target college-age students with an ad-subsidized MVNO service.

Xero has been in pre-launch mode since its unveiling two years ago. Representatives from Xero, which is based in Beverly Hills, Calif., were unavailable for immediate comment.




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