The merger of the  Cisneros’ digital media unit, RedMas, with the mobile advertising network Adsmovil has created a large mobile advertising network serving the Americas. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as CEO. Jorge Rincon, RedMas’ CEO, will become the new company’s COO. Be sure to follow us [...]

European mobile payment solution company MPowa announced that it is looking at Brazil as a potential key market, and it plans to start business there through partners. The company sees a strong demand in Brazil as well as in other South American countries, and it expects the regional market to be one of the fastest [...]

Following recent investments in the machine-to-machine space, mobile advertising and in a fund to detect and finance new businesses, Spanish mobile phone operator Telefónica is now jumping into augmented reality business. Through its Telefónica Digital business, the company today announced a global partnership with Aurasma, a free augmented reality platform, which was developed by and [...]

As near field communications becomes standard, the NFC retail payments market is expected to exceed $180 billion globally by 2017, more than a seven-fold increase over 2012, according to a new report from Juniper Research. Follow RCR Wireless News—Americas on Twitter, Facebook and subscribe to our free periodic newsletters The forecast growth will be boosted by North America, Western Europe, [...]

The latest “State of Mobile Advertising” report from Opera Software found that business and finance generate more revenue per impression than any other publishing category. The report also shows that Apple’s iOS leads the smartphone operating system pack with an average effective cost per thousand impressions of $2.85, though it is closely followed by Google’s [...]

Spanish Telefónica said it will make a multi-million-euro investment to kick start mobile advertising in Brazil, using the O2 media model that was successful in the U.K. as a blueprint. The announcement was made July 5 at a London event, where Telefónica Digital revealed a number of new developments in its strategy. Telefónica forecasts that [...]

Making financial transactions with mobile devices is not considered new in Brazil. However, the service is far from being heavily used. During this week’s Ciab (check all stories) —a conference and exposition focused on IT for financial institutions held in São Paulo—banks and vendors are trying to show how the connected society (also a central theme [...]

Analytic data solutions provider Teradata (NYSE: TDC) announced an agreement to acquire Munich, Germany-based eCircle, a cloud-based digital marketing firm. The addition of eCircle is intended to enhance and expand Teradata’s overall big data market prowess. According to Rob Brosnan, an analyst with Forrester Research, the acquisition signals two continuing trends: Teradata is extending its [...]

The explosion in Brazil’s class C population — defined as families with monthly incomes of $660 to $2,850 — has been accompanied by changes in consumer spending habits by members of that class, especially in the mobile phone market.

The first thing companies should do when planning to institute a mobile strategy is to prepare their websites for mobile access, explained Juan Adlercreutz, interactive marketing director at Coca-Cola, to RCR Wireless News. Adlercreutz spoke at the recent at MMA Forum Latin America, which took place in São Paulo last week. During the event, several speakers [...]