Categories: Americas, Industry

With nearly 300% increase, Brazil leads growth in Facebook users

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Brazil was the leading country in growth in Facebook users during 2011 among the top 30 countries by number of active users, according to researcher Nick Burcher, who has been collating Facebook usage statistics by country for a few years now. He noted that Facebook continues to grow across the world, specially in so-called developing markets such as Indonesia, India, Brazil and the Philippines.

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According to his report, Brazil jumped from 8.8 million social network users in 2010 to 35.1 million in 2011, an increase of 298%. The second biggest growth was in India, where the number of Facebook users increased 138.5%. Facebook announced last month that worldwide, nearly 40% or 300 million of its users, actively use the social network via their mobile phones.

With this, Brazil took fourth place in number of users, behind only the United States (157 million and 8% growth between 2010 and 2011), Indonesia (41.7 million and 30% growth) and India (41.3 million). Canada was the only country which saw a decrease, with the number of users 1% lower in 2011 than in 2010.

If Brazil keeps the current growth rate, country could move past India into third place in number of users in 2012. In August, Facebook announced the opening of its office in Brazil, under the leadership of Alexandre Hohagen, who formerly was Google Inc.’s (GOOG) country manager for Latin America. Located in São Paulo, the office supports local businesses and organizations in Latin America, helping them connect with Facebook’s users and driving their brands to be more social.

At the time, Facebook counted 25 million active users in Brazil. “With the growing number of Brazilians and Latin Americans using it daily to connect not only with friends but with brands and causes, Facebook provides the perfect combination of reach and engagement for businesses to engage their consumers,”  Hohagen said.

In Brazil, Orkut has led for the past seven years, but in September Facebook surpassed Orkut in numbers users.

The 30 countries with the highest number of Facebook users, according to Nick Burcher’s statistics:

 
Rank Country Number of Facebook users Dec 2008 Number of Facebook users Dec 2009 Number of Facebook users Dec 2010 Number of Facebook users Dec 2011 12 month growth %
1 USA 42,078,960 101,303,240 145,749,580 157,418,920 8.01%
2 Indonesia 897,040 14,681,580 32,129,460 41,768,340 30%
3 India 1,071,280 5,397,480 17,288,900 41,399,720 139.5%
4 Brazil 209,460 2,413,900 8,821,880 35,157,560 298.5%
5 Mexico 1,440,640 6,505,040 18,488,700 30,985,340 67.6%
6 Turkey 7,934,340 16,943,780 24,163,600 30,963,100 28.1%
7 UK 14,937,180 22,625,300 28,661,600 30,469,920 6.3%
8 Philippines 390,700 8,387,560 18,901,900 27,033,680 43.0%
9 France 6,587,240 14,290,700 20,469,420 23,544,460 15.0%
10 Germany 1,255,480 5,799,520 13,678,200 22,123,660 61.7%
11 Italy 5,585,700 13,272,760 17,812,800 20,885,560 17.3%
12 Argentina 2,255,300 7,387,120 12,359,260 17,581,160 42.3%
13 Canada 10,862,040 14,228,460 17,288,620 17,113,920 -1.0%
14 Colombia 3,362,760 7,243,520 11,665,860 15,799,320 35.4%
15 Spain 2,596,080 7,701,200 12,235,080 15,682,800 28.2%
16 Thailand 168,720 1,963,560 6,732,780 13,275,580 97.2%
17 Malaysia 850,420 3,975,640 9,544,580 12,060,340 26.4%
18 Taiwan 112,900 5,490,300 8,752,640 11,598,500 32.5%
19 Australia 4,330,040 7,611,920 9,661,720 10,721,020 11%
20 Venezuela 1,874,220 4,952,340 7,552,760 9,579,200 26.8%
21 Egypt 822,560 2,341,880 4,634,300 9,393,700 102.7%
22 Chile 4,153,060 5,808,020 7,586,060 9,020,220 18.9%
23 Peru 296,200 1,510,480 3,888,560 7,887,280 102.8%
24 Poland 194,820 1,609,100 4,540,320 7,523,420 65.7%
25 Japan 213,740 798,440 1,816,140 6,266,440 254%
26 Pakistan 376,720 1,392,520 3,119,440 5,888,580 88.8%
27 Netherlands 351,280 1,689,480 3,417,540 5,761,520 68.6%
28 South Korea 113,820 404,600 2,473,540 5,354,740 116.5%
29 Russia 123,060 663,880 3,223,220 5,237,420 62.5%
30 South Africa 920,200 2,434,500 3,422,920 4,822,820 40.9%

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