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Sprint Unlimited Freedom plan migrates to business customers

Sprint expanded the availability of its Unlimited Freedom plans to enterprise accounts, including the bonus of a $5 per month discount compared with consumer pricing

Sprint’s Unlimited Freedom plans have migrated to its business offering, with enterprises now able to tap into the rate plans made available for consumers in mid-August.

Sprint said the Unlimited Freedom for Business plans offer unlimited voice calling, text messaging, smartphone-based high-speed data, five gigabytes of high-speed mobile hot spot service, and “unlimited mobile optimized streaming” for videos, cloud streaming, gaming and music. It’s basically the Unlimited Freedom plan, but now available for business accounts.

The optimization plan throttles network speeds to limit video quality to around 480p, music streaming to 500 kilobits per second and gaming to two megabits per second. Consumer accounts for an additional $20 per month, per line provide access to high-definition quality streaming for video, music and mobile games, which the carrier pegs at 1080p quality for video, music streaming at up to 1.5 Mbps and games streamed at up to 8 Mbps.

Hinting toward the importance of keeping enterprise accounts, the business plan is $5 cheaper per line compared with the consumer offering, with the first line charged $55 per month, the second line $35 per month and lines three through 10 charged $25 per month. Enterprises can add more lines priced at $35 per line.

Sprint also altered its Business Share More Plans, which have a shared allotment of high-speed data ranging from 20 gigabytes for up to 10 lines to 500 GB shared with an unlimited number of lines. The new move includes a rollover feature for plans up to 200 GB that allows unused data to be carried over for one month.

Sprint in August hired former Vodafone Group executive Jan Geldmacher as president of its enterprise business, where he oversees the carrier’s business-to-business sales and business development, “supporting enterprise customers with wireless communications solutions and services.” The carrier said with the hire it plans to “aggressively” target and serve enterprise companies.

Geldmacher is set to report to Sprint CEO Marcelo Claure. In his previous position at Vodafone, Geldmacher headed the telecom giant’s global enterprise business, having previously served as director of Vodafone’s enterprise business unit and CEO of British Telecom Germany.

Sprint earlier this year created its Global Wireline Business Unit to target the enterprise market. The division, which is led by former VP of solutions engineering Mike Fitz, operates with “full profit-and-loss responsibility, including strategy, sales, marketing, product management, solutions engineering and operations.”

The addition of Geldmacher followed up on the carrier’s hire in May of former AT&T executive Nelly Pitocco as VP of enterprise sales. Pitocco served in various sales positions at AT&T for nearly 15 years, as well as executive and management positions at Apollo, IBM and Advantis.

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