CellSpot 4G LTE device provides on-demand coverage for T-Mobile US customers
In the latest of its Un-carrier amped marketing events, T-Mobile US today announced the 4G LTE CellSpot, which the company describes as a “first-ever 4G LTE mini-tower” designed for indoor use.
The CellSpot provides LTE coverage over a 3,000-square-foot area. The device creates LTE support for services like voice over LTE, HD voice, advanced messaging, video calls and other data-heavy applications. The CellSpot allows for seamless verification with no password or log-in step required.
T-Mobile US CEO John Legere pitched the new device/service as another point of differentiation between T-Mobile US and its competitors.
“The big difference between us and the carriers is they’ll do absolutely everything they can to bleed you dry,” Legere explained. “We’ll do absolutely everything we can and use every proven technology available to give you the best coverage possible. Where the T-Mobile Wi-Fi CellSpot’s like a T-Mobile tower, this new 4G LTE CellSpot is a T-Mobile mini-tower – and it’s a huge feat of engineering.”
The LTE CellSpot measures 8.5 inches wide by 8.5 inches tall and 1.3 inches thick. The device is available to postpaid customers on the Simple Choice plan free of charge and will be available in stores and online beginning Nov. 4.
In an announcement, T-Mobile US reps tied the LTE CellSpot into the larger telecom industry trend of deployments of small cells as a means to fill in coverage holes.
“The wireless industry is all abuzz about ‘small cells,’ but the carriers are choosing where to put their small cells and where they think customers should get better coverage,” the carrier said. “With the 4G LTE CellSpot, T-Mobile is doing something classically Un-carrier – putting the power in customers’ hands who can now light up T-Mobile’s LTE network wherever they need it most.”
The company touted the new product as ideal for small businesses. The LTE CellSpot supports up to 16 calls at one time.
