YOU ARE AT:Big Data AnalyticsBig data is no longer hype, CSPs are embracing analytics

Big data is no longer hype, CSPs are embracing analytics

CANCUN, Mexico – Big data analytics has been a frequent topic in several discussions about trends in the telecommunications business. While vendors make an effort to sell their latest solutions, carriers haven’t spent much energy on making it happen.

“Big data has been hype for many years, but now it’s definitely a reality,” said Matt Roberts, director at Amdocs, in a video interview with RCR Wireless News, during Amdocs’ LatAm Business Summit, held in Cancun.

In his opinion, there have been misperceptions about big data analytics, including what the concept means to resellers and how to monetize customer data. “But now service providers are embracing big data for three reasons: to improve efficiency and reduce costs; to improve the customer experience; and to improve their marketing,” he said.

Roberts also commented on the difficulty for IT departments to implant big data solutions. He provided a perspective about what’s coming next and said that the lack of data scientists is not a big concern any longer.

Customer experience – In addition to the big data solutions, carriers should also rely on customer experience to increase clients’ loyalty and to ensure they are satisfied with the service provided. “Carriers are losing a very important opportunity with their customers, which is providing them with a better customer experience,” Manuel Zepeda, president for Amdocs Latin America, said.

Zepeda commented that the one driver that prompts people to stay with their carrier is not the network, the bill or the brand: it’s the experience they have. He also gave an advanced look at how Amdocs is expanding its footprint in the Latin America region.

Editor’s Note: Amdocs paid for travel costs to Cancun, Mexico.

ABOUT AUTHOR

Roberta Prescott
Roberta Prescott
Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.