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AT&T will pay customers to switch (RCR Mobile Minute)

After increasing its mobile data offerings over the weekend, AT&T said today that it will give new customers a $150 bill credit when they activate a new line of service with a smartphone on an AT&T Next plan. AT&T Next plans enable customers to pay for devices over time instead of at the beginning of a contract.

Also today, AT&T launched a new version of its Next plan at its Consumer Industry Analyst Conference in Atlanta. Next 24 is an installment plan that gives customers 30 months to pay off a new smartphone through monthly payments. It will be offered starting Nov. 9.

The plan will commit customers to AT&T for even longer than a traditional two-year contract, but it offers lower monthly payments than the existing Next plans. The other Next plans are Next 12 (a 20-month installment plan) and Next 18 (a 24-month installment plan).

AT&T is encouraging customers to combine its Next device payment plans with its Mobile Share data plans. When adding a phone purchased through a Next plan to a Mobile Share Value plan, customers can save $25 per month on that smartphone line’s access charge for plans offering 10 gigabytes of data or more per month, or $15 per month on plans with less than 10 GB of data.

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ABOUT AUTHOR

Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.