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Google makes two mobile deals (RCR Mobile Minute)

Mobile Minute:
Google has bought two more mobile startups for undisclosed amounts. Directr, which helps businesses create video ads, will become part of Google’s YouTube operations. The company’s software is designed to enable businesses to create videos using smartphones.
Google’s other purchase is Palo Alto, Calif.-based Emu, a mobile messaging app with a built-in virtual assistant. This looks like an acqui-hire, as Emu will shut down as it becomes part of Google, according to Bloomberg. Emu tries to add “smarts” to instant messaging, attaching location information or calendar information to messages that include dates or names of places. Google uses its Hangout app for instant messaging, so it may be planning to integrate Emu with Hangout.
In other startup news, London’s WorldRemit is reportedly in talks with humanitarian organizations about changing the way disaster aid is delivered. For more on that see the video below.
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ABOUT AUTHOR

Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.