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Telecom Analytics: Informa survey finds 48% of operators have implemented big data

A survey from Informa Telecoms & Media showed impressive numbers of big data adoption among telecom companies. According to the study conducted with approximately 120 operators in June 2013, 48% of carriers said they are already implementing big data projects.

However, Informa notes that the lack of clear business propositions and skilled teams are still major barriers. In the short-term, big data solutions are expected to focus more on solving internal challenges, such as improving data warehousing, increasing loyalty and customer experience management.

The consultant firm also stated that operators are in a good position to generate new opportunities with the data collected daily through their different customer touch-points, including their network.

Julio Puschel, co-author of the study, said that it makes sense for operators to use big data to understand key challenges and improve customer experience. He mentioned optimizing processes and improving quality of services as examples of how telcos can benefit from big data and find new business opportunities.

Other survey findings:

    • Fifty-eight percent of operators agree that the main long-term driver for big data will be generating new business models.
    • Seventy-two percent of current big data implementations are focused on specific business applications rather than on end-to-end solutions.
    • Operators said that big data currently represents 10% on average of their total IT budget. This share is expected to increase to approximately 23% in five years.

More news from the telecom analytics market:

The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and  monetization opportunities of analytics tools for telecom operators, including big databusiness intelligencecustomer experience analysis and management, business analytics and network analytics.

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Roberta Prescott
Roberta Prescott
Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.