Telecom Analytics: Cloud, social, big data, ‘Internet of things’ can bring carriers more revenue

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The combination of mobile, cloud, social, big data and the “Internet of things” is driving company efforts from many different industries, and telecom operators are in a good position to take advantage of these trends, according to Mike Riegel, IBM VP for mobile and WebSphere solutions.

Telecom operators have to have the capability to handle massive numbers of mobile subscribers, and those mobile subscribers consume a lot more bandwidth than the traditional landline telephone,” said Riegel in a video interview during this week’s Impact event. “There are also great opportunities to provide new services, like something AT&T is doing. AT&T is creating a whole new set of cloud-based services so that companies that are developing mobile phone apps can call those functions in the cloud for geolocation or voice-recognition services. That’s a new revenue stream for AT&T and a great new differentiator for their network that they can offer to companies who are developing mobile apps. ” 

IBM believes that mobile, cloud, big data and social will be the main trends pushing investment in information and communications technology. During the Impact event, the company showed how different enterprises from several sectors are embracing these trends and coming up with different solutions. (Read more here)

When you think about big data and social, those are phenomenons are possible because of the cloud,” Riegel said. “So it is a great opportunity for telecos to drive new revenue sources.

Riegel also described two opportunities telecom and big data analytics can bring to carriers: The first is the traditional form of telecom analytics and the possibilities brought by mining the enormous amount of data they have to better understand network performance and create new services; and the second opportunity is around user analytics providing insights on how phones are actually being used to improve customer engagement.

>>> Check out some pictures from Impact 2013.

Editor’s Note: IBM provided travel costs to attend its Impact 2013 in Las Vegas. 

More news in the telecom analytics market:

  • Actian announced the acquisition of ParAccel, a company that specializes in high-performance analytics. Actian said that the acquisition further strengthens its position to deliver business value from big data.
  • O2 Ireland, part of Telefónica Europe, is using Cognos business intelligence tools and a Teradata data warehouse to analyze customer behavior. In an interview with Computer Weekly, Peter McKenna, head of business intelligence at O2 Ireland, explained how telecom uses business intelligence to reduce churn.

The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and  monetization opportunities of analytics tools for telecom operators, including big databusiness intelligencecustomer experience analysis and management, business analytics  and network analytics.

>>> Be sure to check out RCR Wireless News’ feature report about how carriers can take advantage of analytics solutions to turn data into information assets and on how carriers can leverage big data, business intelligence and customer analytics to drive revenue, reduce churn and improve network performance.

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About Author

Editor, Americas
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Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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