WAKEFIELD, Mass.-The Mobile Enterprise Alliance, a work-force mobility advocacy group, said it addressed ROI, funding models and channels to market at its second advisory board meeting held June 14 in London.
“In order to cost-justify investments in mobile enterprise solutions, IT management is under significant pressure to demonstrate positive ROI,” said Daniel Taylor, managing director of the MEA. “At the core of ROI is performance measurement, and companies in different industries have different ways of measuring organizational performance. To that end, the MEA Metrics Committee has begun identifying key performance indicators for a number of vertical markets and horizontal job descriptions. We will be publishing these in the near future.”
Related to return on investment are funding models for enterprise mobility, said MEA. The group said lack of consistent funding models from company to company within the same industry can lead to confusion among enterprise IT managers. Therefore the MEA Advisory Board decided to monitor the progress of funding models through case studies.
Finally, said MEA, IT managers and vendors need to better understand channels to market, including the large issue of the role of the operator vs. the role of the vendor. The MEA is working to form a checklist for enterprise IT managers that will help them choose solutions providers.
